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Digital Marketing Specialist

Golden Mermaid is currently hiring digital marketing specialist and eCommerce manager to help us achieving our expansion plan. This position will collect marketing data from the platforms that the company has been working with such as Amazon, eBay and its own website database, conduct professional data analysis, and perform marketing activities online. Digital Marketing Specialist will also generate online market reports for management and devise methods for identifying market data patterns and trends in available information sources. The specific duties and responsibilities of this position include, but they are not limited to:

Job description:

●       Develop a new online selling system for the company website and conduct search engine marketing analysis and optimization;

●       Design company profile in the Google AdWords system and use Google Analytic tool to optimize database and outputs that are vital in compiling business and market intelligence;

●       Synthesize current business and digital intelligence to assist management in decision making, and provide related consulting to the management team;

●       Prepare and aggregate business intelligence data and conduct data mining by using digital methods;

●       Provide insight and analysis on the value and potential ROI of new marketing platforms and emerging marketing channels, determine the appropriate KPIs (Key Performance Indicators) for any type of website, make appropriate recommendations based on the conversion funnel.

●       Overseeing the work of external consultants, including but not limited to web developers, videographers and online platform vendors;

●       Conduct research on social media (Google reviews, Facebook, Yelp, and Twitter), e-mail campaign, and web design;

Job Requirement:

  • Bachelor’s degree in Marketing, Digital Marketing, International Marketing, Marketing Intelligence, Marketing Analytics or closely related fields; Master’s degree preferred;

    • ility to create and design multimedia content for business use online and offline;

    • High proficiency with search engine optimization tools, especially Google AdWords and Google Analytics, Marketing automation tools, and etc.;

    • Experience with Hubspot, Real-time advertising, or other content management system is required;

    • Thorough knowledgeable on social media channels (blogs, Facebook, Twitter, Instagram, LinkedIn, Weibo, others) and capable of effectively leveraging them for content;

    • Experience in data analysis and visualization software such as IBM SPSS, Tableau, and Prezi;

    • Ability to provide appropriate recommendations for management strategy under the global internet trading environment scale;

    • Strong & effective communication, time management & organizational skills;

    • Ability to work closely with key management to understand business needs and brainstorm to deliver actionable and visualized general and digital marketing plans to achieve desired results;

    • Ability of planning and overseeing execution of digital marketing campaign schedules and budgets;

    • Office software experience, including Microsoft Office (PowerPoint, Excel and Word) including creating & packaging files to appear on the web.

If you are confident about your skill and professional experience, please send your cover letter and resume at

hr@goldenmermaidinc.com

We are looking forward to hearing from you!